Project type

Billboard Campaign X-Mas loft, Rotterdam.

Role

Cinematographer & editor

Date

Dec '25

​

A holiday pop-up experience brought to life across the city through a bold out-of-home campaign. Shot and produced for The Xmas Loft, the visuals ran for two weeks at full scale, from a towering facade display at City Lens in the heart of the city center, to digital screens across the entire subway network.

The campaign played with contrast: oversized architecture and neon-lit storefronts by day, intimate underground moments in transit corridors by night. The subway placements leaned into the emotional undercurrent of the christmas season.