Project type

Editorial

Role

Director & photographer

Date

May '25

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When Diesel came to me with this fragrance, I didn't want a studio. I wanted somewhere that already had a heartbeat. We found the space three days before the shoot. It was exactly what I was looking for  red booths bleeding into steel walls, darkness that actually felt like something. We shot through the night. No elaborate lighting setups, no overcorrecting. I wanted the cast to feel the space and let it push them into each other. The bottle kept appearing almost like it belonged there, tucked into a denim pocket, passed between hands, held up against the red. That was intentional. I'm not interested in product shots that feel like product shots. I want you to almost miss it.