Project type

Editorial

Role

Director, stylist & photographer

Date

February 2024

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Rotterdam in February. Grey skies, red bridges, two girls who made it look like the city was built for them. This was full creative lead, I directed, styled, and shot the whole thing. No disconnect between the vision and the execution. FREITAG needed imagery that felt lived-in, not polished into something forgettable. So we took to the streets and let the city do what cities do. I don't just take photos. I build the whole world around the shot. That's why the images feel consistent. That's why they feel like something.