Project type

Campaign

Role

Director & photographer

Date

SS '24

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Mojo Maté wanted energy and we took that literally, fisheye lens, wide open skies, rooftops, and people who actually drink the thing. No casting agency, no shot list that ran the day. We moved through the city and let the moments stack up. The fisheye pulled everything into the frame and made the world feel bigger, which is exactly what a brand like this needs when it's still fighting for shelf space.